Showing posts with label analysis. Show all posts
Showing posts with label analysis. Show all posts

Friday, 28 October 2011

Are Great people really Great?

Scores of people have come upon this earth and have contributed a lot to mankind, and we remember them as heroes or saints. Their simple acts have had profound effects on the way this world lives and breathes. These people are remembered for their good qualities, selfless nature, extraordinary intelligence, problem solving capabilities and what not. But, one question that comes to my mind is that - what will happen if people come to the know that dark side of these people? Would their opinion change? Should their opinion change?

The recent death of Steve Jobs created a wave of sadness in this world. Everyone hailed the great master and innovator of technology. We all know that without him, we wouldn’t have the digital world at our hands. PCs, iPods, smartphones, tablets - he brought a revolution, followed by millions of other similar products, leading to a price war that ultimately lead to affordability for the mass. He brought the technology of the sci-fi to the hands of the common people. Undoubtedly, in the words of Thomas Friedman, he made the world flatter. But, do we know the dark side of his persona. As the stories are revealed, there are many aspects of his personality that completely changes our perspective towards him. For example, he demanded perfection from every one of his employees. If an employee had worked all night and his work was not good, he would just tell him “what the hell did you do. you are useless”. He didn’t value hard work, he valued only innovation and perfection. And he was also notorious for firing employees in the corridor, when everyone was watching, just to humiliate the employee for his bad work. He also minced foul words for Bill Gates, Larry Page only because he did not like their work. He was selfish, and obsessive about only Apple’s progress.

Take another example, of one person that is near God to every Indian - Mahatma Gandhi. He gave us independence, gave us new weapons like Civil Disobedience, Non-Cooperation, and Satyagraha. He was an icon with a frail body but determination that no one could shake. But, he was not a good family-man. As we dig deeper inside the story of his life, we come to know that he was neither a good husband, nor a good father. He never cared for his wife nor his children. He was so preoccupied in the fight for his nation that he never had time for his family. His sons had always said “He was the father of our nation, but he could not be our father. We had to pay the price”. There are also speculations that he had left Kasturba in South Africa to live with Kallenbach, an architect. Gandhi was deeply overtaken by Kallenbach’s personality. There are also some speculations that Gandhi had slept with some of her nieces. Some people has gone so far as to call Gandhi “a very dangerous, semi-repressed sex maniac”.

Should these facts change our perspective towards Steve or Gandhi? Do these facts diminish the fact that they contributed a lot to the society? The answer is: No. These facts do not change what they gave to the world. But when such people are made icons, the negative facts are purposefully ignored or forgotten. And when such facts are revealed, it leads to protests and furor. The reason for this is that there is negativity in everyone. But people see such icons as epitome of goodness. They try to ignore the negativeness in icons because they get inspired from them. If they are told about the dark side of these personalities, they feel they possess some of that dark side too. And people can never accept their dark side. They think that “if these people can be bad, what about us? So, they cannot be bad”. They cannot accept the fact that someone so famous can have a dark side too. It is absolute denial.

And this was the only reason Dan Brown’s “Da Vinci Code” created such a controversy, because he tried to expose some facts which tarnished the image of Jesus. Great writers, poets, novelists write for one reason - to inspire people to do good from the good of other people. But there are other writers too - who are interested in telling people the dark side also. It is up to us to know both the sides, and follow the good side. The dark side of these personalities simply tells us one thing - there is good and bad everywhere. But what made the people famous and iconic is not the bad thing, but the good thing. And the good things were enough to shadow the bad things into a little corner which everyone ignores. Embrace the truth, and follow the good. That way, everyone will be happy and aware.

Tuesday, 20 September 2011

Klout - your Online Fame

There has been a new development on the net - klout.com. Klout is San Francisco based company that provides social media analytics that measures a user’s “influence” across their social networks. The analysis is done by collecting data from the person’s Twitter and Facebook account and measuring the size of person’s network, the content created, the interaction of other people with the content.

The influence is measured on a scale of 1 to 100 with higher scores representing higher influence. It uses four parameters to arrive to a final score, what is known as Klout Score. The parameters are:

  • True Reach: Number of people influenced. It is the actual engaged audience of the user and is based on number of followers on twitter and facebook friends who actually interact with the user
  • Amplification: It is how much people are influenced by the user. It measures the retweets, @messages, comments and likes on twitter and facebook.
  • Network Score: Influence of people on true reach. It measures how influential is the audience based on the true reach.
These parameters generate a single combined score from 1 to 100. The actual implementation of how the scoring mechanism works is kept secret (obviously) but in my opinion they have got some excellent algorithms to find out how the user is influential in his social network. It also gives a list of topics user influences most people about. This has the potential to generate lots of money. But more on that later.

This is one step ahead of social networking. Facebook has 750 million+ users and Twitter has 200 million+ users. People know what social networking is. This is the new tool to measure how you actually influence people on your social network.

It was co-founded in 2008 by two geniuses - Joe Fernandez and Binh Tran. Joe is currently the CEO and Binh is the CTO (Chief Technological Officer) of Klout. According to the data on Klout, Binh started programming at the early age of 13 and was a game programmer and then turned into a big data cruncher and then joined Klout. Joe has worked on Education and Real Estate platforms and is now currently experimenting on Social platform. Currently, Klout has scored 80 million people and is spreading slowly by word of mouth and promotions. Personally, I feel it doesn’t need advertising. It is a new thing and everybody would want to try it.

One thing that came to my mind is - how does klout earn money? Klout earns by knowing what actually people are influenced by. It is one step ahead than advertising. Social Networking only counts the number of followers or friend count - but Klout considers the actual thing that is happening. It measures what people are talking about, and what message they are spreading. According to the data on klout.com, it is being used by more than 3000 brands and applications. It lists brands like Nike, Audi, Universal, Turner, HP, Disney, Spotify, Virgin America, P&G, Subway, Fox and Paramount on its website as its clients and also has various PDFs on how some brands are actually leveraging the Klout perks (url: http://klout.com/corp/perks).

Klout has recently added LinkedIn, Tumblr, YouTube and Blogger accounts to measure the influence in a better way. klout.com is a great start. In 3 years it has rated 80 million individuals and many brands are now taking advantage of this service. In my opinion, we have just added another way to advertise. There is always something new happening in this world, and this shows that facebook and twitter are definitely not the end to it.

P.S. : My klout score is 54. And readers, you can increase it.